Episode 10

What We Learned About Storytelling (and What's Next)

Published on: 15th March, 2026

It’s the Season 2 finale of Storytelling in a Small Town—and Trent and AJ are back together to recap what this season was really about: helping small business owners tell better stories, build trust, and show up more intentionally in their marketing.

They look back on the themes that kept coming up all season, including origin stories, authenticity, choosing the right spokesperson, and letting customers become advocates. They also revisit one of the most talked-about topics: how they’re using AI tools differently (and how those tools can take real work off your plate—like transcripts, show notes, and planning).

From there, the conversation shifts into what’s next. Trent shares what he’s building in the off-season—more classes and coaching around podcasting and storytelling—and why that matters in a tighter economy where people are watching their spending but still need to market smart. AJ shares upcoming projects (including commercial work and new creative films), and they tease a Season 3 direction that’s more interactive, more demonstrative, and more community-driven—including guests, listener questions, and new storytelling formats.

Plus: Trent gives a quick shoutout to the Snohomish Podcast Network—a growing hub for local voices and local stories. If you’re looking for more community-driven conversations, creative projects, and small-town storytelling, explore the other shows on the network and find a few that fit your interests.

Call to action: Listen to the other podcasts on the Snohomish Podcast Network, share your favorite episode of Storytelling in a Small Town, and send in questions or topic ideas you’d love to hear in Season 3.

Awards:

Top 10 Podcast to Improve your Storytelling

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About the Podcast

Storytelling in a Small Town
Your business has a story worth telling—but how do you tell it in a way that actually connects with your customers.
Your business has a story worth telling—but how do you tell it in a way that actually connects with your customers?

Join Trent, Brian, and AJ—three storytelling professionals in the Pacific Northwest—as they help small business owners navigate the world of podcasts, video, social media, and brand storytelling. Whether you're wondering if you need a podcast, trying to figure out what to post on social media, or just want to stand out in a crowded marketplace, this podcast breaks down the strategies and tools you need to amplify your story.

Each episode tackles real questions from real business owners:
Should my business start a podcast? What does that even involve?
How do I use video without breaking the bank?
What's the deal with AI, and how can I use it without losing my authentic voice?
How do I tell my brand story in a way that actually resonates?
What content should I be creating, and where should I share it?

You'll get honest, practical advice from professionals who work with businesses just like yours every day. No jargon, no fluff—just actionable insights you can implement immediately to grow your brand, connect with your community, and tell your story better.

If you're a small business owner who knows your story matters but isn't sure how to share it effectively, Storytelling in a Small Town is your guide to cutting through the noise and making a real impact.

Part of the Snohomish Podcast Network

About your host

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Trent DeVerter