Episode 6

Behind-the-Scenes Content That Builds Trust (and Gets Views)

Published on: 1st January, 2026

In this episode of Storytelling in a Small Town, Trent, Brian, and AJ break down why behind-the-scenes (BTS) content is one of the most effective (and easiest) ways for small businesses to build connection, credibility, and curiosity online. They talk about why BTS works psychologically (humans love suspense, learning, and realness), what kinds of BTS moments audiences actually care about, and simple ways to capture it without turning your day into a full production.

From quick phone clips and boomerangs to time lapses and “first time trying this” experiments, you’ll walk away with practical ideas you can use immediately, even if you hate being on camera.

What You’ll Learn / Big Moments

  • What BTS really means (and why it’s trending): Not the band. Business BTS = behind-the-scenes content that pulls back the curtain
  • Why BTS builds trust faster than polished ads: It “verifies you’re human” and makes your brand feel real
  • Two big reasons people watch BTS:
  • Entertainment + suspense (what’s going to happen next?)
  • Learning + curiosity (how is this made? what tools do they use?)
  • BTS vs. process videos: The crew realizes they’re basically the same thing, showing how the work gets done
  • A surprisingly sticky BTS hook: Watching someone struggle through an unboxing/assembly because you need to see how it ends
  • The “don’t filter for your audience” reminder: What feels mundane to you can be fascinating to someone who’s never seen your work
  • How to capture BTS without making it a big ordeal:
  • Quick phone clips, photos, or 3-second boomerangs
  • Set-and-forget phone tripod shots
  • Simple time lapses that show transformation
  • The best time lapse rule: Film moments with a clear before/afterblank slate → finished result
  • Framing tip that helps sales: Shoot wider than you think you needpeople notice the “small” details
  • Pro tip (AJ): Mix wide shots and tight detail shots to keep BTS videos visually interesting while staying consistent

Awards:

Top 10 Podcast to Improve your Storytelling

Creators & Guests

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About the Podcast

Storytelling in a Small Town
Your business has a story worth telling—but how do you tell it in a way that actually connects with your customers.
Your business has a story worth telling—but how do you tell it in a way that actually connects with your customers?

Join Trent, Brian, and AJ—three storytelling professionals in the Pacific Northwest—as they help small business owners navigate the world of podcasts, video, social media, and brand storytelling. Whether you're wondering if you need a podcast, trying to figure out what to post on social media, or just want to stand out in a crowded marketplace, this podcast breaks down the strategies and tools you need to amplify your story.

Each episode tackles real questions from real business owners:
Should my business start a podcast? What does that even involve?
How do I use video without breaking the bank?
What's the deal with AI, and how can I use it without losing my authentic voice?
How do I tell my brand story in a way that actually resonates?
What content should I be creating, and where should I share it?

You'll get honest, practical advice from professionals who work with businesses just like yours every day. No jargon, no fluff—just actionable insights you can implement immediately to grow your brand, connect with your community, and tell your story better.

If you're a small business owner who knows your story matters but isn't sure how to share it effectively, Storytelling in a Small Town is your guide to cutting through the noise and making a real impact.

Part of the Snohomish Podcast Network

About your host

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Trent DeVerter